The Opportunity

Fortified Oceanic is a up and coming marine supply company servicing the local yachting community in Sydney's Northern Beaches. The owner, a seasoned yachtsman himself, identified a gap in the market for a more customer-centric approach to marine supplies. With a vision to create a brand that resonates with both professional shipwrights and recreational boat owners, he sought to establish a strong brand identity that reflects quality, reliability, and a deep connection to the maritime lifestyle.

Fortified Oceanic
Role: Owned Complete Branding Project
Key Responsibilities

• Discovery and foundational research
• Key persona creation
• Brand story writing
• Concept development
• Concept refinment and community testing
• Final design and rollout
• Ecommerce Website
• Social Media plan & execution across TikTok, Instagram, LinkedIn, Trustpilot, Google and Facebook.
• Boatshow booth design & stationary
• Business cards and flyers
• Apparalle and uniforms
• Vehicles & shopfront design

Brand Story

We're yachting enthusiasts who saw a real problem in the marine world. The industry felt out of touch—exclusive, complicated, and intimidating for everyday people. We’ve been there: wanting to own a boat, dreaming of weekends on the water with family, but not knowing where to start. What tools do you need? How do you maintain it? Why does it all feel so out of reach? We started this brand to change that. Our mission is to demystify the boating industry. We’re building a hub of educational articles, tutorials, and hands-on guidance—backed by a curated selection of the right products for the job. Whether you're a first-time boat owner or getting ready for your next big refit, we're here to help you navigate it all with confidence.

Mission

Our mission is to demystifying the boating industry and making boat ownership more accessible for everyone.

01 Demystify the boating industry with clear, honest guidance.

02 Equip people with practical tools, training, and support.

03 Remove barriers so boat ownership is accessible to everyone.

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